Sponsorship

Sponsorship Opportunities

More than a yacht race, the St. Helena Cup is a prestigious waterfront tradition that connects coastal communities, luxury lifestyle enthusiasts, and leading brands for an unforgettable weekend on Moreton Bay.

Established in 1976, its distinctive club-versus-club format delivers spirited competition for a historic silver trophy, creating an atmosphere of prestige and camaraderie.

With breath-taking sails past St Helena Island and vibrant onshore festivities, the event attracts hundreds of sailors, thousands of spectators, and growing media coverage, making it a powerful platform for brand visibility and engagement.

Media Impact

The 50th RATU RUM St Helena Cup delivered outstanding brand exposure and audience engagement across both digital and on-ground channels, providing sponsors with meaningful visibility throughout the event journey.

Building on this success, the 2026 St Helena Cup will place sponsors at the heart of the Bayside lifestyle experience—celebrating sailing, community, and connection. Through authentic event storytelling, social media content, on-site activations, and strategic brand integration, sponsors will benefit from powerful and organic audience engagement.

Partnering with the St Helena Cup offers more than event exposure; it creates a lasting association with a premier sailing event that embodies adventure, sophistication, and community spirit. Sponsors can expect high visibility, strong brand affinity, and memorable engagement that resonates well beyond race day.